Hockeyfray, USA
You remember when I talked about poor marketing ideas and lack of originality?
``This is not a one-year mantra. This is an identifier for the long-term,'' Lehner said.
Tampa Bay Lightning hockey marketing, by way of Detroit and other hockey cities around the US. :rolleyes
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Just like the poor imitations of the C of Red, teams are having trouble even coming up with new and creative slogans.
What’s next? The Bruins referring to themselves as “The Commonwealth of Hockey”?
by Keith on Jul 25, 2004 3:36 PM EDT reply actions

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