I did this last season and of course the media didn't listen, nor did the team... I'm hoping the local blogosphere can help carry this into the mainstream but...
"When does Lightning show up best? When it's dark."
Ladies and gentlemen, we ought to blackout the St. Petersburg Times Forum on Monday (and Wendesday, and whenever else necessary). It is a copycat tradition to have everyone in the building wearing one type color or another... but it's not as tired and cliché as the "white out".
Simply show up at the arena wearing dark colors -- black, dark blues, etc. Heck, it's the color of the uniform the home team is wearing, lest we forget ;)