You needed to only look at the banter on the bench before Vincent Lecavalier took his penalty shot on Thursday night.
You only had to feel the electricity in the building. The fans on the edge of their seat.
This was the captain going in. This was the franchise going one on one. And you damned well better have seen the reaction from the fans and the bench when he slipped it through.
If you can't market that, you shouldn't be in the business. If you can't find the value in that - you shouldn't be a player in the game of running a pro sports franchise.
The Lightning returned home tonight to face the rival Flyers and what was accomplished on ice was nothing short of the fantastic. It was the type of effort the Lightning have only shown a handful of times all season: peppering the Flyers with shots, contributions from all. 4-1 final. Check with Cassie at Boltsblog.net for the Recap.
(last updated January 16th, 2009 @ 4:12 PM EST)