FanPost

Summary of results: Lightning re-branding reaction survey

After spending a great deal of time just trying to kick out the survey results that have been posted on the front pageof Raw Charge, I left out responses to a lot of the questions that were asked.

Without the aid of all the nifty graphics and pie charts, I present to you general summary of the Tampa Bay Lightning Re-Branding survey.

This does not include the multitude of text responses that were input at the end fo the form, but does give final vote tallies on the questions preceding it (opinions of changes, possible improvement options, other suchthings).  

335 responses


Are you a Tampa Bay Lightning fan?

 

Yes

242

72%

No - Eastern Conference team fan

52

16%

No - Western Conference team fan

41

12%

No - non NHL fan

0

0%

 

How often do you attend Tampa Bay Lightning games?

Season Ticket Holder

48

14%

Regularly

38

11%

Often

64

19%

Rarely

42

13%

Never / Do not live in market

143

43%

 

Have you purchased or do you own any Tampa Bay Lightning branded apparel / merchandise?

Yes - original logo (1992-2007) branded

67

20%

Yes - current logo (2007-2011) branded

60

18%

Yes - both 1992 & 2007 logo branded items

119

36%

No

89

27%

Reaction


Do you approve or disapprove of the Lightning's newly unveiled logo and uniform redesign?

 

Approve

113

34%

Disapprove

156

47%

Undecided

66

20%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing black and silver from the team's color scheme

1 - Strongly Dislike

154

46%

2 - Dislike

90

27%

3 - Neutral

44

13%

4 - Like

31

9%

5 - Strongly Like

16

5%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing the text "Tampa Bay" from the home (dark) uniforms?

1 - Strongly Dislike

36

11%

2 - Dislike

44

13%

3 - Neutral

92

27%

4 - Like

90

27%

5 - Strongly Like

73

22%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing the lightning bolt from the hockey pants?

1 - Strongly Dislike

133

40%

2 - Dislike

87

26%

3 - Neutral

71

21%

4 - Like

24

7%

5 - Strongly Like

20

6%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing the "victory stripes" from the jersey armpits?

1 - Strongly Dislike

115

34%

2 - Dislike

67

20%

3 - Neutral

88

26%

4 - Like

35

10%

5 - Strongly Like

30

9%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The new main logo?

1 - Strongly Dislike

79

24%

2 - Dislike

67

20%

3 - Neutral

62

19%

4 - Like

79

24%

5 - Strongly Like

48

14%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The new secondary logo (shoulder patch)?

1 - Strongly Dislike

11

3%

2 - Dislike

24

7%

3 - Neutral

52

16%

4 - Like

109

33%

5 - Strongly Like

139

41%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Employing a two-tone color scheme?

1 - Strongly Dislike

77

23%

2 - Dislike

90

27%

3 - Neutral

79

24%

4 - Like

58

17%

5 - Strongly Like

31

9%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Using blue as the primary home (dark) uniform color?

1 - Strongly Dislike

41

12%

2 - Dislike

51

15%

3 - Neutral

60

18%

4 - Like

91

27%

5 - Strongly Like

92

27%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The addition of laces to both home (dark) and road (light) jerseys?

1 - Strongly Dislike

19

6%

2 - Dislike

25

7%

3 - Neutral

69

21%

4 - Like

81

24%

5 - Strongly Like

141

42%

How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The new oval-design surrounding the lightning-bolt crest?

1 - Strongly Dislike

73

22%

2 - Dislike

70

21%

3 - Neutral

85

25%

4 - Like

73

22%

5 - Strongly Like

34

10%

Constructive suggestions
You've rated the various aspects of the new brand design, now lets try to be constructive and get an idea what fans would like


Which is your favorite Tampa Bay Lightning jersey design?

Original Logo / Uniform Design (1992-2007)

59

18%

Original 3rd Jersey design (late 1990's)

12

4%

Current Logo / Uniform design (2007-2011)

122

36%

Current 3rd Jersey design (2009 - Current)

74

22%

Future Logo / Uniform design unveiled 1/31/2011

68

20%

 

Did you have a strongly positive or negative reaction when the Lightning unveiled their modified logo and uniforms in the summer of 2007?

 

Strongly positive

109

33%

Strongly Negative

49

15%

I did not have a strong reaction either way

177

53%

How has your opinion of the current logo / uniform changed since it's unveiling in summer 2007?

 

I like it more now

129

39%

I dislike it more now

13

4%

I like it the same

149

44%

I dislike it the same

23

7%

No opinion, then or now

21

6%

 

With time, do you see yourself accepting the unveiled, re-branded Lightning uniform?

 

Yes / I already do accept it

163

49%

No

66

20%

Maybe - but my current opinions are very strong

106

32%

 

What should the primary color of the Tampa Bay Lightning dark (home) uniforms be?

 

Blue

175

52%

Black

147

44%

Gray / Silver

12

4%

Other

1

0%

 

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding black as a 3rd color to the logo / uniforms

Improve

208

62%

Indifferent

47

14%

Not improve

28

8%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding silver as a 3rd color to the logo / uniforms

Improve

188

56%

Indifferent

52

16%

Not improve

38

11%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding a 3rd color (other) to the logo / uniform

Improve

80

24%

Indifferent

62

19%

Not improve

135

40%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Employing all original team colors in the logo / uniform (black, silver, blue, white)

Improve

169

70%

Indifferent

66

20%

Not improve

44

13%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Making the secondary logo (shoulder patch) the primary jersey logo

Improve

103

31%

Indifferent

89

27%

Not improve

87

26%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Removing laces from the jersey

Improve

35

10%

Indifferent

95

28%

Not improve

149

44%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding an outline to the lightning bolt logo

Improve

166

70%

Indifferent

75

22%

Not improve

37

11%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding "Tampa Bay" to the home (dark) uniforms

Improve

74

22%

Indifferent

91

27%

Not improve

113

34%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Removing "Tampa Bay" from the light (away) uniforms

Improve

45

13%

Indifferent

95

28%

Not improve

139

41%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Changing the font style

Improve

73

22%

Indifferent

136

41%

Not improve

68

20%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding piping

Improve

83

25%

Indifferent

99

30%

Not improve

95

28%

If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Removing striping and using solid blue / white jerseys

Improve

11

3%

Indifferent

66

20%

Not improve

200

60%

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This post was written by a member of the Raw Charge community and does not necessarily represent or express the views or opinions of Raw Charge staff.

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