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nhl on twitter

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1

"Socially" supported despite the lockout

It's a bit of a contradiction that the NHL brand is tarnished, there is a growing sense of apathy toward the league, an

12

Exploitation, self promotion, and pro-athletes online

The names of Lightning players (and others from every league and pro sport) are seldom exploited through social media. Sometimes it's innocent, sometimes it;'s more malicious and deliberate.

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