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It turns out attendance isn't just up at men's hoopyball games this year -- the women are packing...

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It turns out attendance isn't just up at men's hoopyball games this year -- the women are packing in fans, too. In fact, they have a chance to set a new single-season attendance record -- they just need 7464 fans to turn up on Thursday to see them take on Illinois (7-20, 2-12). So how have they been drawing such good crowds? Having a good team that entered the season with a fair amount of hype off a strong finish and an NCAA Tournament win helped a lot, but it turns the sports marketing department has actually (gasp!) done good work this time around.

From It's Not Plagiarism If You Link To It Is Still Thinking About A Galloping Polishman - Black Heart Gold Pants. You do have to wonder how many free tickets they've given out as part of this effort. But the fact that they've achieved near record attendance is commendable.

Definitely an intriguing marketing strategy -- get on the local morning talk show (9-10 am) to...

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Definitely an intriguing marketing strategy -- get on the local morning talk show (9-10 am) to introduce the new head coach and discuss the draft.

NHL Marketing Overload: The curious case of Crosby versus Ovechkin

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The NHL marketing wizards are all over Sidney Crosby and Alex Ovechkin. But is it a real or manufactured rivalry?

Lightning Marketing Genius or Cornball?

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The Tampa Bay Lightning's "Together We Will" interactive campaign is leaps and bounds better than the cross-town football team's ticket-recruitment attempts

Jim Warsaw - Dead at age 61

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Jim Warsaw - Dead at age 61

Now you're just being silly

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The absurdity of the Rory Fitzpatrick campaign takes on a new dynamic...

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