Chalk this one up in the WTF column. Genius marketing ploy or simply a trashy idea, you decide:
LOS ANGELES, CA, September 21, 2004 - The NHL lock out may have postponed the 2004-2005 season, but disappointed hockey fans can still watch the puck drop in more than 50 million U.S. and Canadian homes when the defending Stanley Cup champion Tampa Bay Lightning face off against the Philadelphia Flyers in the season opener of the video game NHL season on G4techTV. The hard-hitting action begins with highlights, scores and stats, airing daily on the network's sports program "Sweat," premiering October 13 at 10:00 PM ET/7:00 PM PT. G4techTV is the only 24-hour television network devoted to games, gear, gadgets and gigabytes.
All of a sudden, Sportscenter has become irrelevant.... :tongue