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Going once, going twice, sold!

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Next up for bids on this crazy fangled inter-web...

...Tampa Bay Lightning season tickets

Full-season and half-season tickets for prime seats at the St. Pete Times Forum are being auctioned online through Aug. 11, at tampabaylightning.com. Packages include bonuses such as lunch with Lightning General Manager Jay Feaster, golf with Hockey Hall of Famer Phil Esposito, a private tour of the Lightning's locker room and autographed items from favorite players.

It's a creative marketing tactic, that's certain. Just don't expect an ebay bargain (unless you are a die hard who wants one of the aforementioned extras)