After spending a great deal of time just trying to kick out the survey results that have been posted on the front pageof Raw Charge, I left out responses to a lot of the questions that were asked.
Without the aid of all the nifty graphics and pie charts, I present to you general summary of the Tampa Bay Lightning Re-Branding survey.
This does not include the multitude of text responses that were input at the end fo the form, but does give final vote tallies on the questions preceding it (opinions of changes, possible improvement options, other suchthings).
335 responses
Are you a Tampa Bay Lightning fan?
|
|
|
|
Yes
|
|
242
|
72%
|
|
No - Eastern Conference team fan
|
|
52
|
16%
|
|
No - Western Conference team fan
|
|
41
|
12%
|
|
No - non NHL fan
|
|
0
|
0%
|
|
|
How often do you attend Tampa Bay Lightning games?
|
|
|
Season Ticket Holder
|
|
48
|
14%
|
|
Regularly
|
|
38
|
11%
|
|
Often
|
|
64
|
19%
|
|
Rarely
|
|
42
|
13%
|
|
Never / Do not live in market
|
|
143
|
43%
|
|
|
Have you purchased or do you own any Tampa Bay Lightning branded apparel / merchandise?
|
|
Yes - original logo (1992-2007) branded
|
|
67
|
20%
|
|
Yes - current logo (2007-2011) branded
|
|
60
|
18%
|
|
Yes - both 1992 & 2007 logo branded items
|
|
119
|
36%
|
|
No
|
|
89
|
27%
|
|
Reaction
Do you approve or disapprove of the Lightning's newly unveiled logo and uniform redesign?
|
|
|
Approve
|
|
113
|
34%
|
|
Disapprove
|
|
156
|
47%
|
|
Undecided
|
|
66
|
20%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing black and silver from the team's color scheme
|
|
1 - Strongly Dislike
|
|
154
|
46%
|
|
2 - Dislike
|
|
90
|
27%
|
|
3 - Neutral
|
|
44
|
13%
|
|
4 - Like
|
|
31
|
9%
|
|
5 - Strongly Like
|
|
16
|
5%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing the text "Tampa Bay" from the home (dark) uniforms?
|
|
1 - Strongly Dislike
|
|
36
|
11%
|
|
2 - Dislike
|
|
44
|
13%
|
|
3 - Neutral
|
|
92
|
27%
|
|
4 - Like
|
|
90
|
27%
|
|
5 - Strongly Like
|
|
73
|
22%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing the lightning bolt from the hockey pants?
|
|
1 - Strongly Dislike
|
|
133
|
40%
|
|
2 - Dislike
|
|
87
|
26%
|
|
3 - Neutral
|
|
71
|
21%
|
|
4 - Like
|
|
24
|
7%
|
|
5 - Strongly Like
|
|
20
|
6%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Removing the "victory stripes" from the jersey armpits?
|
|
1 - Strongly Dislike
|
|
115
|
34%
|
|
2 - Dislike
|
|
67
|
20%
|
|
3 - Neutral
|
|
88
|
26%
|
|
4 - Like
|
|
35
|
10%
|
|
5 - Strongly Like
|
|
30
|
9%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The new main logo?
|
|
1 - Strongly Dislike
|
|
79
|
24%
|
|
2 - Dislike
|
|
67
|
20%
|
|
3 - Neutral
|
|
62
|
19%
|
|
4 - Like
|
|
79
|
24%
|
|
5 - Strongly Like
|
|
48
|
14%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The new secondary logo (shoulder patch)?
|
|
1 - Strongly Dislike
|
|
11
|
3%
|
|
2 - Dislike
|
|
24
|
7%
|
|
3 - Neutral
|
|
52
|
16%
|
|
4 - Like
|
|
109
|
33%
|
|
5 - Strongly Like
|
|
139
|
41%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Employing a two-tone color scheme?
|
|
1 - Strongly Dislike
|
|
77
|
23%
|
|
2 - Dislike
|
|
90
|
27%
|
|
3 - Neutral
|
|
79
|
24%
|
|
4 - Like
|
|
58
|
17%
|
|
5 - Strongly Like
|
|
31
|
9%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - Using blue as the primary home (dark) uniform color?
|
|
1 - Strongly Dislike
|
|
41
|
12%
|
|
2 - Dislike
|
|
51
|
15%
|
|
3 - Neutral
|
|
60
|
18%
|
|
4 - Like
|
|
91
|
27%
|
|
5 - Strongly Like
|
|
92
|
27%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The addition of laces to both home (dark) and road (light) jerseys?
|
|
1 - Strongly Dislike
|
|
19
|
6%
|
|
2 - Dislike
|
|
25
|
7%
|
|
3 - Neutral
|
|
69
|
21%
|
|
4 - Like
|
|
81
|
24%
|
|
5 - Strongly Like
|
|
141
|
42%
|
|
|
How strongly do you feel about these aspects of the new Lightning brand / uniforms? - The new oval-design surrounding the lightning-bolt crest?
|
|
1 - Strongly Dislike
|
|
73
|
22%
|
|
2 - Dislike
|
|
70
|
21%
|
|
3 - Neutral
|
|
85
|
25%
|
|
4 - Like
|
|
73
|
22%
|
|
5 - Strongly Like
|
|
34
|
10%
|
|
Constructive suggestions
You've rated the various aspects of the new brand design, now lets try to be constructive and get an idea what fans would like
Which is your favorite Tampa Bay Lightning jersey design?
|
|
|
Original Logo / Uniform Design (1992-2007)
|
|
59
|
18%
|
|
Original 3rd Jersey design (late 1990's)
|
|
12
|
4%
|
|
Current Logo / Uniform design (2007-2011)
|
|
122
|
36%
|
|
Current 3rd Jersey design (2009 - Current)
|
|
74
|
22%
|
|
Future Logo / Uniform design unveiled 1/31/2011
|
|
68
|
20%
|
|
|
Did you have a strongly positive or negative reaction when the Lightning unveiled their modified logo and uniforms in the summer of 2007?
|
|
|
|
Strongly positive
|
|
109
|
33%
|
|
Strongly Negative
|
|
49
|
15%
|
|
I did not have a strong reaction either way
|
|
177
|
53%
|
|
|
How has your opinion of the current logo / uniform changed since it's unveiling in summer 2007?
|
|
|
I like it more now
|
|
129
|
39%
|
|
I dislike it more now
|
|
13
|
4%
|
|
I like it the same
|
|
149
|
44%
|
|
I dislike it the same
|
|
23
|
7%
|
|
No opinion, then or now
|
|
21
|
6%
|
|
|
With time, do you see yourself accepting the unveiled, re-branded Lightning uniform?
|
|
|
|
Yes / I already do accept it
|
|
163
|
49%
|
|
No
|
|
66
|
20%
|
|
Maybe - but my current opinions are very strong
|
|
106
|
32%
|
|
|
What should the primary color of the Tampa Bay Lightning dark (home) uniforms be?
|
|
|
|
Blue
|
|
175
|
52%
|
|
Black
|
|
147
|
44%
|
|
Gray / Silver
|
|
12
|
4%
|
|
Other
|
|
1
|
0%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding black as a 3rd color to the logo / uniforms
|
|
|
Improve
|
|
208
|
62%
|
|
Indifferent
|
|
47
|
14%
|
|
Not improve
|
|
28
|
8%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding silver as a 3rd color to the logo / uniforms
|
|
|
Improve
|
|
188
|
56%
|
|
Indifferent
|
|
52
|
16%
|
|
Not improve
|
|
38
|
11%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding a 3rd color (other) to the logo / uniform
|
|
|
Improve
|
|
80
|
24%
|
|
Indifferent
|
|
62
|
19%
|
|
Not improve
|
|
135
|
40%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Employing all original team colors in the logo / uniform (black, silver, blue, white)
|
|
|
Improve
|
|
169
|
70%
|
|
Indifferent
|
|
66
|
20%
|
|
Not improve
|
|
44
|
13%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Making the secondary logo (shoulder patch) the primary jersey logo
|
|
|
Improve
|
|
103
|
31%
|
|
Indifferent
|
|
89
|
27%
|
|
Not improve
|
|
87
|
26%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Removing laces from the jersey
|
|
|
Improve
|
|
35
|
10%
|
|
Indifferent
|
|
95
|
28%
|
|
Not improve
|
|
149
|
44%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding an outline to the lightning bolt logo
|
|
|
Improve
|
|
166
|
70%
|
|
Indifferent
|
|
75
|
22%
|
|
Not improve
|
|
37
|
11%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding "Tampa Bay" to the home (dark) uniforms
|
|
|
Improve
|
|
74
|
22%
|
|
Indifferent
|
|
91
|
27%
|
|
Not improve
|
|
113
|
34%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Removing "Tampa Bay" from the light (away) uniforms
|
|
|
Improve
|
|
45
|
13%
|
|
Indifferent
|
|
95
|
28%
|
|
Not improve
|
|
139
|
41%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Changing the font style
|
|
|
Improve
|
|
73
|
22%
|
|
Indifferent
|
|
136
|
41%
|
|
Not improve
|
|
68
|
20%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Adding piping
|
|
|
Improve
|
|
83
|
25%
|
|
Indifferent
|
|
99
|
30%
|
|
Not improve
|
|
95
|
28%
|
|
|
If you disapprove of the unveiled Tampa Bay Lightning logo / uniforms, what changes would improve your opinion of them? - Removing striping and using solid blue / white jerseys
|
|
|
Improve
|
|
11
|
3%
|
|
Indifferent
|
|
66
|
20%
|
|
Not improve
|
|
200
|
60%
|
|
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table>
This post was written by a member of the Raw Charge community and does not necessarily represent or express the views or opinions of Raw Charge staff.
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