Cross Promotion -- Spring Training and Hockey...?

I was checking around the web today and went to the Tampa Tribune site, which I tend to avoid due to lack-of-non-Tampa coverage (this is the Tampa Bay area and the St. Pete Times does a better job with Bay area coverage while the Tribune does an ok job with Tampa-alone coverage)... Lo and behold I come across an interesting story that makes you wonder how effective the campaign will be.

The Tampa Bay Lightning are advertising at three Bay-Area spring training sites -- the Dunedin Stadium (knology field - Toronto Blue Jays), Bright House Networks Stadium (Clearwater - Philadelphia Phillies) and Legends Field (Tampa -- New York Yankees) in an effort to lure baseball fans by day to hockey games by night.

The timing is pretty good too, at least for trying to lure Yankee fans. The Bolts face the Devils tomorrow at the Times Palace, the New York Rangers next Friday and then the Islanders on March 16th.