A refreshed Raw Charge logo and an introduction to SB Nation United

It was January 31st, 2011 when I had Christopher Smith from Icethetics.info drop me an email with an improvised update to the Raw Charge logo, to coincide the Tampa Bay Lightning's brand makeover. While it was a cool mockup, nothing came from it besides the notion that the logo for the site might be in need of a bit of a makeover.

I had kicked around a few ideas since that time, but it would seem circumstances would sooner dictate the next evolution of the Raw Charge logo, and with it the evolution of the site in general.

After three-and-a-half years of the current site logo design, and as part of a teaser for the grand redesign of the SB Nation sports network, today we introduce our new mark and brand representing Raw Charge and the Raw Charge community.


Change always comes with some reservations, but I'm enthused by this design and I hope you will be too.

As I said, this is part of a larger network redesign that's forthcoming. For that, please read the following from SB Nation network Founder and President Tyler Bleszinski, it'll shed some light on changes ahead:

[....] In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo...is just a first taste of what is coming[...]

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You'll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites.

You can browse through all the new logos on a special page we put together at sbnation.com/united.

Our commitment to passionately follow our sports will never end. It's what makes SB Nation a special place and that will only be enhanced by these new changes.

In the meantime we're setting up additions to our store so you can be sporting the latest and greatest before it even launches. We'll put up a FanShot when that's all set up.