The Headline

The Tampa Bay Lightning have been rolling out a series of new TV spots that are incredibly simple yet incredibly effective. The spots show fans doing things that are easy to identify with - and powerfully, never once actually mention “Tampa Bay Lightning” anywhere. Yesterday’s spot was another example of this great marketing campaign.

You ready?#GoBolts pic.twitter.com/AcST3qZ4Tg

— Tampa Bay Lightning (@TBLightning) September 2, 2018

The Bolts

Former Lightning player Andrej Sustr got an homage to his Lightning career made for him at a parking spot at East Lake High School. He showcased the artwork on his Instagram:

What an awesome parking spot mural created by @egan_beauvais in my honor. Means a lot to me!! Thank you! Best of luck to you and your senior class this year, bud!!!🅿️🤙🏾

A post shared by Andrej Sustr (@asustr62) on Sep 2, 2018 at 12:43pm PDT

The Organization

Lightning prospect Mathieu Joseph is taking a stand against bullying, and asks that his fans help out:

As brothers, whenever @pojoseph7 and I are victims of negative comments or bullying on social media, we turn to each other for support. We’ve always been there for each other and always will. We make a point to surround ourselves with people who enjoy our company and who love us for who we are. When you do that you realize that what others say or write about you doesn’t matter if you stay authentic and true to yourself. Together we can help so many victims of bullying. Let’s join forces in taking the @Telus plegdge to #EndBullying. A great cause to make our world a better world. Link in my bio !

A post shared by Mathieu Joseph (@mathyjoz21) on Sep 2, 2018 at 5:47pm PDT

The Syracuse Crunch is doing some kind of special secret sale today only. The details are probably on their Twitter by now. Judging by the wording, my guess is merchandise of some kind - maybe related to their upcoming 25th anniversary? - but that’s just a shot in the dark:

Keep your 👀 peeled.

We’ve got a special Labor Day sale going live at midnight tonight.

You’ll have until 11:59 p.m. tomorrow to purchase yours. The sale is online only.

— Syracuse Crunch (@SyracuseCrunch) September 2, 2018

Speaking of the Crunch, a reminder that their annual Welcome to Town event is coming up in about a month:

Mark your calendars for our annual Welcome To Town event at @TurningStone.

Our boys will be at the Exit 33 complex on Wednesday, Oct. 3.https://t.co/dRnJ59iVTL

— Syracuse Crunch (@SyracuseCrunch) September 2, 2018

The Game

Vegas Golden Knight Nate Schmidt has been suspended by the NHL.

Here's a portion of Nate Schmidt's statement issued by the NHLPA. He says he inadvertantly ingested the "microscopic amount of a tainted substance" and has only taken team-issued supplements. pic.twitter.com/fjNFXm3FhI

— Chris Johnston (@reporterchris) September 2, 2018

Max Domi of the Montreal Canadiens shared a funny text on his Instagram:

I’m late on this, but LOL at #Habs Max Domi’s Instagram story yesterday. Tie isn’t kidding around. pic.twitter.com/fuSmv7UvXl

— Dan Kramer (@DanKramerHabs) September 2, 2018

If you have a subscription to The Athletic, they previewed the Habs. In essence: The Montreal Canadiens: They’re probably still gonna be bad! Hooray! [The Athletic]

As to this next tweet, I’m going to have to just quote Alan here: “So weird that Ed Sheeran is playing for two different baseball teams under an assumed name.”

Which one of these players is Brady Feigl? Trick question: they are both named Brady Feigl. One is in the Rangers system, and the other is in the A's system. pic.twitter.com/nCIufSkpdQ

— Levi Weaver (@ThreeTwoEephus) September 1, 2018