Tis the Season?

Just why are NHL jersey's becoming so scarce?

I ordered a jersey as a gift and was informed that not only was this particular jersey out of stock but it had also been discontinued? I'm talking about Tampa Bay Lightning Center Ice jersey's...

If you tool around the Internet you can find a lot of hockey paraphenilia on sale and jersey's either cheap or all but gone.... And to be told that oen of the line is discontinued all together? It makes me feel like the NHL isn't even trying to survive the lockout by doing anything that improves it's bottom line (besides keeping Season Ticket deposits -- which has been the case for at least one of my friends who wants refunds for games not played).