WHat went wrong?

Due to social engagements, there is an article I am not going to be able to read in the St. Petersburg Times today that is on the cover...

What went wrong with the Devil Rays franchise? It's 10 years old now and the Times takes a deep look (first part of a four part series) at the various bumps, bruises and malignancies involving the Rays..... And specifical today's part focuses on the most malignant tumor that the Devil Rays have in their body -- owner Vincent J. Naimoli.